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Jason Hellerman

December 3, 2019

John Wick Director Shoots Epic Snowball Fight On an iPhone

David Leitch, director of John Wick, shot this Verizon commercial featuring an epic snowball fight completely on the iPhone 11. Check it out.

The 90-second ad, Snowbrawl, follows a young girl who teams up with her friends in a snowball fight against her older brother and his buddies.

Check out this cinematic snowball fight Shot on iPhone 11 Pro by director David Leitch.

Yeah, that was made to simultaneously want to be 11 and to have an iPhone 11. So mission accomplished.

There’s a distinct look and feel here. The light bounces off the snow and even in these settings, it all has a warm hue. You can see the snow glisten and the glorious 4K of the iPhone is on display.

Another impressive thing is the iPhone’s slow motion shot in 4K at 60fps.

But if you had deeper questions about how they made the commercial…check this out.

There’s obviously some serious production equipment being used her for sound and lights as well as stunts, but the fact remains that these guys are all running around with iPhone 11s.

Seeing them strap the phone to the sleds and shields was genius.

The main lesson here is to embrace the camera you have. They made shot lists and story choices based completely on what they knew they could do, with a lot of creative choices as well.

This shoot looked like a blast. Sure, it’s a snowball fight, but the overall idea made you see the crew and kids interacting, learning stunts, and really coming alive.


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